Bringing Brands & Talent together for TV Advertising, Endorsements, Public Relations, Product Launches, Marketing & Corporate Events. Established 1985.

Adam Buxton

Offbeat comedian who showed us the wonderfully prosaic world of YouTube user comments. Adam and Joe With Joe Cornish, Adam Buxton forms one half of the duo Adam and Joe who presented their own show on BBC Radio 6 Music. ...
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Alan Carr

TV’s chattiest man. Gregarious comedy performer and interviewer known for his honest, self-deprecating style. Alan Carr has won 2 British Comedy Awards, 2 National Television Awards and is the recipient of a BAFTA TV A...
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Alan Davies

Endearing observational comic with an earthy charm. Star of QI and Jonathan Creek. Alan is a stand-up comedian, writer and actor best known for playing the title role in Jonathan Creek and as a permanent panellist on QI,...
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Alan Titchmarsh MBE DL

Charming, calm and passionate about his projects, Alan has spent his entire professional career popularising the pleasures of gardening. After working as a professional gardener and a gardening journalist, Alan Titchmars...
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Alexander Armstrong

As far as music, literature and the history of comedy are concerned, Alexander seems to know everything! Smart, thoughtful comedian and writer with impeccable timing. Armstrong & Miller Alexander Armstrong co-starred...
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Ally McCoist MBE

A likeable, gentlemanly and self-assured, footballing legend turned broadcaster. A Scottish Sports Hall of Fame inductee. Ally McCoist was inducted into the Scottish Sports Hall of Fame in 2007 and is also a member of th...
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Amanda Holden

Glamourous and devoted TV presenter and actress who knows how to flaunt it! Amanda Holden played the role of Sarah Trevanion in Wild at Heart and the title role in Thoroughly Modern Millie, for which she was nominated fo...
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Amanda Lamb

TV property guru and former advertising model. Appeared as the iconic ‘Scottish Widow’ in the series of advertisements for the investment company. Amanda Lamb worked as an estate agent in Havant and part-time as a ba...
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Andre Agassi

Somehow brought the worlds of glam-rock and tennis together in the 80s. One of the greatest players in the game’s history and a pop culture icon. Generally considered by critics and fellow players to be one of the ...
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Angela Griffin

A familiar face on British television for over 20 years who’s brought her likeable, warm persona to a variety of roles including nurse, hairdresser, teacher, policewoman, and vet. Angela appeared in the popular long-ru...
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Angela Rippon OBE

Amazing grey with an illustrious broadcasting career. Gloria trailblazed as the first regular female news reader, inspiring a generation. Radio Angela Rippon presented radio and television news programmes in South West E...
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Cheryl Fernandez-Versini

Up there with Brown Ale as one of Newcastle’s most successful exports. A Reet bonny lassie! As a pop and R&B recording artist, songwriter, dancer and model, Cheryl is a multi-talented performer. Dancing & Mode...
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Craig Revel Horwood

Abrasive judge on Strictly Come Dancing but really a very nice fellow, darling. Theatre Craig Revel Horwood has extensive West End credits that include Spend Spend Spend and My One and Only, both of which garnered him La...
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Dame Barbara Windsor DBE

From the West End stage in the 50s to the set of Eastenders in the mid-90s, Barbara’s long showbiz career has made her one of our most beloved icons. Her first film role was in The Belles of St Trinian’s in 1954....
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Dame Joan Collins OBE

Joan is known internationally as an actor, author, producer, entrepreneur and humanitarian. She is a Golden Globe winner and Emmy-nominee. She was educated at the Francis Holland School and then trained at the Royal Aca...
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Damon Hill OBE

Tough, competitive World Champion racing driver who was Michael Schumacher’s main rival during the 90s. Damon is the son of the late Graham Hill and the only son of a world champion to win the title. Damon came to...
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David Coulthard

Former racing driver with a glittering Formula 1 career and the only sportsman whose chin has its own Facebook page. David Marshall Coulthard, MBE, born 27 March 1971, sometimes known as DC, made his Formula One debut in...
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David Dickinson

The Duke. Sharp and sophisticated antiques trader with a famous tan. David’s a real bobby-dazzler! A chance meeting with a TV producer at a barbecue led to David Dickinson‘s first TV appearance, a two-part do...
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David Hasselhoff

David is an American actor whose popularity spreads across the globe. He is a singer, producer and businessman. Perhaps best known in Britain for his lead roles as Michael Knight in the popular 1980s US series Knight Rid...
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Denise van Outen

First Lady of Essex. Confident, sassy, multi-talented peroxide celebrity with a great ear for innuendo. As well as I’d Do Anything and Any Dream Will Do, Denise van Outen‘s numerous other TV credits include co-pr...
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Dermot O’Leary

Smart, dashing, and confident. A consistent TV presenter who’s well-versed in performing to large audiences. Dermot O’Leary started as a disc jockey at Essex Radio before becoming a runner on the TV show Light Lu...
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Dita Von Teese

Queen of burlesque. Dancer, fashion model, designer, entrepreneur and curvaceous tease. DitaVon Teese was born Heather Renée Sweet on September 28, 1972, in Rochester, Michigan. She is well known for her fascination wit...
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Elizabeth Hurley

Elizabeth is an international superstar. With a combination of beauty and a well-spoken English accent she hit it big in Hollywood as “Vanessa Kensington” in Austin Powers: International Man of Mystery. She is also w...
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Elle Macpherson

Elle is perhaps best known as a supermodel, nicknamed ‘the body’, but her illustrious career has been marked by variety. As well as her hugely successful modelling career she is also an actress, businesswom...
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Emma Bunton

Pop princess and TV personality who worked as an advertising model before becoming part of the Spice Girls phenomenon. Along with her hugely successful pop career, Emma Bunton is also a radio and television presenter and...
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Fern Britton

Down-to-earth, naturally funny and relaxed. Fern is an experienced presenter with a warmth and charm all her own. TV Presenting After working with a touring theatre company, Fern Britton began her broadcasting career in ...
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Frank Bruno MBE

Frank is not only one of Britain’s greatest-ever boxers, he is also one of its most-loved personalities. His career highlight was winning the World Boxing Council heavyweight championship in 1995, and since leaving...
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George Clooney

Two-time academy award-winner with such style and magnetism that we forgave him for Batman and Robin. George Clooney embodies class and sophistication. ER George Clooney shot to fame when he played Dr. Doug Ross on the h...
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Geri Halliwell

Geri is the famous “Ginger spice” of the spice girls. Singer-songwriter, author and actress, she launched her solo career in 1998. Geri Halliwell is a British pop singer-songwriter, author and actress. After coming t...
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Gok Wan

Fashion mogul and award-winning TV presenter. Sharp, confident, androgynous neoteric who always looks immaculate. Gok Wan is a fashion consultant, author and television presenter. He is known for his appearances on many ...
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Griff Rhys Jones

Smart, straight-talking Welsh comedian, actor, presenter and documentary maker. Partnership with Mel Smith From 1984, Mel Smith and Griff Rhys Jones appeared in the comedy sketch series Alas Smith and Jones (the showR...
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Gwen Stefani

Gwen began her career as lead-vocalist of the popular ska band No Doubt and has since become one of the most famous women in rock and pop. With a combination of beauty and talent she has sold over seven million records a...
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Harry Enfield

Only me! Award-winning English comedian with more catchphrases than you can shake a big laughter stick at. Harry Enfield is a BAFTA-winning comedian, actor, writer and director. Along with his co-stars, Kathy Burke and P...
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Heidi Klum

Heidi is a German-American model, actress, television host, businesswoman, fashion designer, television producer, and occasional singer. After becoming well known as an ‘Angel’ for the lingerie company Victor...
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Helena Christensen

Helena has had a varied and inspirational career, most-well known as a fashion model she is also a designer and photographer.  She has appeared on many magazine covers and in fashion campaigns including Victoria’...
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Ian Wright MBE

Arsenal’s greatest goal-scorer turned media personality. Assertive, comical and cheeky with a passion for the beautiful game. Ian Wright played 581 league games, scoring 387 goals for seven clubs in Scotland and Englan...
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Iggy Pop

Iggy is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Iggy’s music has encompassed a number of styles over the years, including pop, metal, jazz and blues. Iggy P...
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Jack Dee

Jack is a stand-up comedian, actor and writer known for his sarcastic, witty, and deadpan humour. He made his first public appearance at an open-mic gig in 1986 at the Comedy Store, which he went to one evening after wo...
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Jackie Stewart

Jackie is one of the greatest Formula One drivers of all time. He competed in Formula One between 1965 and 1973, winning three World Drivers’ Championships. Jackie Stewart, Sir John Young Stewart, OBE (born 11 Jun...
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James Roderick Moir (Vic Reeves)

Comedy surrealist and one half of Vic and Bob. If not doing comedy or acting, he’s probably painting. Music Before finding fame with his comedy, James Roderick Moir was a member of several bands with many different nam...
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Jamie Redknapp

Jamie has become a popular media personality since retiring from football. He was admired by the Kop faithful in his time at Liverpool, and is now admired by thousands as a team-captain on the incredibly entertaining A L...
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Jamie Theakston

Top of all former Top of the Pops presenters with the perfect mix of composure and wit made for live broadcasting. A keen fencer and a big fan of cricket. Radio After undertaking football and cricket reports for both GLR...
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Jean-Claude Van Damme

He’s got muscles and he’s from Brussels. Turned doing the splits into a martial arts form. Jean-Claude burst onto the Hollywood scene with classic martial arts films Bloodsport and Kickboxer. Other successful notabl...
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Jennie Bond

Pillar of propriety. Sophisticated and positive. Jenny nonchalantly oscillates between the worlds of royal refinement and mainstream entertainment. Early Career Jennie Bond was educated at St. Francis’ College, a g...
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Jerry Hall

Former model with endlessly long limbs, bright blonde tresses and an effortless sense of style. Jerry Hall was staying at a hostel on the French Riviera when she was discovered sunbathing on a Saint Tropez beach by fashi...
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Joe Hart

Goalkeeper head and shoulders above the rest. No matter how many crosses caught, one-on-ones blocked, or penalties saved, Joe Hart always has great hair. Manchester City Having attracted the attention of several Premier ...
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Jon Culshaw

One of the country’s top impressionists for over 30 years. From Dale Winton to Obi-Wan Kenobi, Jon can spoof them all. Radio Jon Culshaw began his radio career in hospital radio in Ormskirk. His first job was at Red Ro...
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Josie Lawrence

Josie is a brilliant comedienne and actress best known for her work with the Comedy Store Players and for her improvisational skills in the television series Whose Line Is It Anyway?. Josie Lawrence studied theatre at Da...
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Kelly Brook

Kelly is without-a-doubt one of Britain’s most glamorous models appearing time and time again in FHM’s 100 Sexiest Women list. She is also an actress, entrepreneur, and television presenter. During her busy ...
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Kiefer Sutherland

Actor who came-of-age in the 80s classics The Lost Boys and Stand By Me. Now saves the world on an almost 24 hour basis. Movie Star Kiefer Sutherland has appeared in more than 70 films, including Young Guns, Flashback, A...
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Kim Cattrall

Glamorous and classy or sultry and coarse, Kim is a versatile actress with an impressive range. Played man-eater Samantha in Sex and the City. TV Kim Cattrall made several television appearances throughout the 1970s. She...
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Kimberley Walsh

One fifth of Girls Aloud who turns heads everywhere she goes. Sorry fellas, she’s also married. Girls Aloud Kimberley Walsh was the fourth girl to be voted into Girls Aloud much to the delight of her friends and new ba...
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Kirsty Gallacher

Glamorous television presenter recognisable to anyone who’s ever watched Sky Sports. Early Life Kirsty Gallacher was born in Edinburgh to former Ryder Cup captain Bernard Gallacher and Lesley Gallacher. From a youn...
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Leigh Francis

Multi-talented performer best known for creating Channel 4’s Bo’ Selecta! and portraying Keith Lemon, the host of Celebrity Juice and Through the Keyhole. Early Life Leigh Francis studied at the Leeds College...
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Len Goodman

Award-winning ballroom dancer and teacher turned head judge for BBC’s Strictly Come Dancing. Len also loves his cricket. Dancing Career Len Goodman moved to Blackfen when he was six years old and attended Westwood ...
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Matt Lucas

Comedy performer and gay icon whose brilliance for facial expression and ability to embody a character often border on the surreal. Early Life Matt Lucas was born in Paddington, London and grew up in a Jewish household. ...
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Mel B

Independent, loud and sassy with oodles of girl power. Often plays the ‘scary’ one. Spice Girls After seeing an advertisement for an audition in a newspaper, Mel B started her music career in a band known as Touch. T...
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Michael Owen

During his prime Michael Owen could accelerate like a Porsche 911 Turbo, devastating the world’s best defenders before inevitably finding the back of the net. In his prime, Michael Owen was highly regarded for his grea...
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Milla Jovovich

A rare and exotic beauty with an appeal that’s as diverse as her talents. Unforgettable Woman Milla Jovovich‘s career in entertainment got a kickstart by photographer Richard Avedon who featured her in Revlon...
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Monica Bellucci

Monica is an internationally renowned Italian actress and fashion model. Remembered for her role as Persephone in The Matrix: Reloaded, and The Matrix: Revolutions. She also starred in The Passion of the Christ and is a...
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Mr T

Toughest dude of the toughest team on TV. Former wrestler. Possibly hardest man ever. Loves gold chains. Doesn’t like flying. Early Life Mr. T was born Lawrence Tureaud in Chicago, Illinois, the youngest son in a fami...
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Myleene Klass

Stylish and classy classically-trained pianist and the best thing to come out of pop-band Hear’Say. Hear’Say In 2001, Myleene Klass auditioned for the ITV reality show Popstars, which offered contestants an oppor...
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Nancy Dell’Olio

Italian-British lawyer known for her various television appearances and high-profile relationship with Sven-Goran Eriksson. Early Life Nancy Dell’Olio was born in New York in 1961 where her mother Antonia was born ...
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Omid Djalili

Omid is an award-winning British-Iranian comedian, actor, television producer and writer. Not only acclaimed as one of Britain’s funniest stand up comedians, he has also featured in many films and television progra...
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Pamela Anderson

Pamela  is a Canadian American actress, model, producer, author, activist, and former showgirl. She is well known for her roles on the television series Home Improvement, VIP and as C.J. Parker in Baywatch, a role she p...
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Paul Merton

Paul is a comedian, writer, actor and television presenter, famous for his quick wit and improvisational skills. He gained his earliest professional credits under his birth name (Paul Martin), including an appearance as...
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Paul O’Grady MBE

Comedian and television presenter who achieved fame as Lily Savage, later presenting TV shows as himself, such as The Paul O’Grady Show. Lily Savage Paul O’Grady moved to London in the late 1970s, working as ...
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Paul Whitehouse

Paul is a Welsh actor, writer, and renowned comedy genius. He became known for his work with Harry Enfield and as one of the stars of the popular BBC sketch show, The Fast Show. Paul is a comedy writer and attended the ...
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Peter Jones

Dragon and entrepreneur with an interest in everything ranging from telecommunications to Reggae Reggae Sauce. Peter Jones is one of the UK’s most successful entrepreneurs and became a television celebrity through ...
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Phil Tufnell

Charismatic, edgy and likable, self-confessed ‘sporting wild man’ with a deadly left-arm spin bowl. Career with Middlesex and England At the beginning of his cricketing career, Phil Tufnell was being tipped to be one...
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Pixie Lott

Gifted platinum blonde songstress with a big voice. Whether singing, dancing or acting, Pixie always delights. Turn It Up Pixie Lott signed a publishing deal, as a songwriter, with Sony/ATV Music Publishing in December 2...
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Professor Stephen Hawking

Professor Stephen Hawking is a British theoretical physicist, cosmologist, and author. His key scientific works to date have included providing, with Roger Penrose, theorems regarding gravitational singularities in the f...
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Ricky Tomlinson

Working class comedy royalty. Smart and intuitive. Ricky plays the banjo and harpsichord and is a proud lifelong Liverpool FC supporter. TV As an actor Ricky Tomlinson has appeared as Bobby Grant in the soap opera Brooks...
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Rory Bremner

Everybody’s favourite satirical impressionist. Does possibly the best Gordon Brown ever and is fluent in French and German. Class act. Rory Bremner contributed to Spitting Image and Week Ending and by 1987 he had his o...
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Rosie Huntington-Whiteley

Rosie is a glamorous, much-admired English model and actress, best known for her work for lingerie retailer Victoria’s Secret and Burberry, and also for her role as Carly Spencer in the 2011 film Transformers: Dark...
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Ruby Wax

Ruby is an American comedian who made a career in the United Kingdom as part of the alternative comedy scene in the 1980s. She is one of the country’s most-admired celebrities and interviewers–known for her ...
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Sir Lenny Henry CBE

Smart, suave, top comedy talent. Sir Lenny is a co-founder of Comic Relief. Lenny Henry‘s formative years were in working men’s clubs where his unique act – a young black man impersonating white charact...
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Sir Roger Moore KBE

Secret agent ladies’ man. Handsome, charming, stylish and debonair. Sir Roger is also UNICEF Goodwill Ambassador and a Knight Commander of the British Empire. The Saint Sir Roger Moore KBE went to the U.S. in 1953, whe...
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Stephen Fry

A classy, well-spoken and much-loved, informed English gent with a vocabulary as grand as his accomplishments. Fry and Laurie While at university, Stephen Fry became involved with the Cambridge Footlights, where he met h...
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Sue Perkins

Sue is well known as one half of the comedy presenting duo Mel and Sue, and an established and versatile comedienne and presenter in her own right. She studied English at New Hall at the University of Cambridge, graduat...
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Ulrika Jonsson

Ulrika is a much admired Swedish television presenter, most well known as the former presenter of Gladiators and as a team captain on Shooting Stars. Ulrika Jonsson began her TV career on TV-am in 1989 where she worked ...
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Verne Troyer

Verne is an American actor and stunt performer notable for his height of 2 ft 8 in (0.81 m), the result of cartilage–hair hypoplasia dwarfism, making him one of the shortest men in the world. He is best known for p...
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Wyclef Jean

Wyclef is a hugely influential Haitian American musician, record producer, and politician, who came to fame as part of the hip-hop trio The Fugees. He went on to have a successful solo career and has worked with some of ...
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Zoe Ball

Television presenter who came to the public’s attention as the first female host of The Radio 1 Breakfast Show. Early Life Zoe ball joined the Young Theatre at Beaconsfield where she trained as an actress. Her fir...
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Useful TV

Useful TV specialise in matching the right celebrity Talent to the right TV advertising, PR or endorsement campaign on the right terms, at the right fee. Useful TV is a service from The Useful Group which includes Useful Talent, Useful Chefs, Useful Sports, Useful Speakers and Useful Voices. With offices in London, New York, Monaco, Los Angeles and now, Abu Dhabi the group has been responsible for negotiating innumerable celebrity led endorsements, advertising & PR campaigns, corporate entertainment, product launches and personal appearances. These range from the very modest to multi-million dollar campaigns. Our directors and staff are an enthusiastic group of young professionals qualified in advertising and public relations. We speak the same language as our agency clients as well as being highly skilled in negotiating the best deals with managements when buying Talent. We have saved advertisers huge sums of money by cutting out unnecessary middle men, whilst generating millions in income for our Talent. And because we are independent, not acting as agent for anyone except our advertising & PR clients, we have an outstanding reputation for skill and integrity in matching the the aspirations and strategic marketing plans of major international advertisers with precisely the correct celebrity spokesperson.

Not surprising then –

When a celebrity endorses a product. Customers buy it.

A Little Black Book to Die For

The Useful Group has long established contacts directly with many celebrities, personalities, and sports stars as well as with their representatives, managers, publicists, attorneys, personal assistants and agents. We are able to access major British, European and Hollywood talent with the minimum delay and have an outstanding reputation for matching advertisers with precisely the most appropriate celebrity spokesperson.

What Makes us so Special?

essays_campbell-soup_Logo-Useful-TV

We consult with our clients in the Advertising, Marketing and PR industry to identify the celebrity or personality with the strongest appeal to the target market who will deliver the best possible results at the most economical cost for any proposed celebrity led advertising or endorsement campaign. We give our clients unlimited ideas and suggestions completely FREE of charge.

We will contact the appropriate celebrity, personality, sports star, musician, comedian, or Hollywood star by the method THEY have requested to negotiate the best terms on behalf of our client. We prepare, issue and negotiate water-tight contracts to bind and protect both the client and the celebrity. We deal with the payment of deposits and arrange for the collection and payment of subsequent contractual monies. If necessary we will arrange for payments to be made in ways designed to reduce the tax burden of the Talent concerned.

Sometimes it is only through  thoughtful accounting in conjunction with our experienced lawyers and taxation experts that will encourage a particular Talent to agree to undertake a contract. We can make financial arrangements a big advertising agency could not.

We make all the necessary arrangements for the travel and attendance of the selected Talent at the studio or other venue and personally supervise whatever activity is called for under the contract. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent.

 

Celebrity Endorsements