Useful TV specialise in matching the right celebrity Talent to the right TV advertising, PR or endorsement campaign on the right terms, at the right fee. Useful TV is a service from The Useful Group which includes Useful Talent, Useful Chefs, Useful Sports, Useful Speakers and Useful Voices. With offices in London, New York, Monaco, Los Angeles and now, Abu Dhabi the group has been responsible for negotiating innumerable celebrity led endorsements, advertising & PR campaigns, corporate entertainment, product launches and personal appearances. These range from the very modest to multi-million dollar campaigns. Our directors and staff are an enthusiastic group of young professionals qualified in advertising and public relations. We speak the same language as our agency clients as well as being highly skilled in negotiating the best deals with managements when buying Talent. We have saved advertisers huge sums of money by cutting out unnecessary middle men, whilst generating millions in income for our Talent. And because we are independent, not acting as agent for anyone except our advertising & PR clients, we have an outstanding reputation for skill and integrity in matching the the aspirations and strategic marketing plans of major international advertisers with precisely the correct celebrity spokesperson.
Not surprising then –
When a celebrity endorses a product. Customers buy it.
A Little Black Book to Die For
The Useful Group has long established contacts directly with many celebrities, personalities, and sports stars as well as with their representatives, managers, publicists, attorneys, personal assistants and agents. We are able to access major British, European and Hollywood talent with the minimum delay and have an outstanding reputation for matching advertisers with precisely the most appropriate celebrity spokesperson.
What Makes us so Special?
We consult with our clients in the Advertising, Marketing and PR industry to identify the celebrity or personality with the strongest appeal to the target market who will deliver the best possible results at the most economical cost for any proposed celebrity led advertising or endorsement campaign. We give our clients unlimited ideas and suggestions completely FREE of charge.
We will contact the appropriate celebrity, personality, sports star, musician, comedian, or Hollywood star by the method THEY have requested to negotiate the best terms on behalf of our client. We prepare, issue and negotiate water-tight contracts to bind and protect both the client and the celebrity. We deal with the payment of deposits and arrange for the collection and payment of subsequent contractual monies. If necessary we will arrange for payments to be made in ways designed to reduce the tax burden of the Talent concerned.
Sometimes it is only through thoughtful accounting in conjunction with our experienced lawyers and taxation experts that will encourage a particular Talent to agree to undertake a contract. We can make financial arrangements a big advertising agency could not.
We make all the necessary arrangements for the travel and attendance of the selected Talent at the studio or other venue and personally supervise whatever activity is called for under the contract. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent.
