Austin Butler for Cartier
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The American TV actor and singer Austin Butler has been revealed to be the newest brand ambassador for Cartier, French luxury brand. Butler follows in the footsteps of talent such as Timothée Chalamet, Lily Collins, and Rami Malek. The Elvis star was seen donning the jewellery during his attendance at the 2022 Cannes Film Festival.
The fine jewellery brand said: “We are delighted to welcome Austin into the maison as an ambassador for North America,” said Arnaud Carrez, Cartier’s senior vice president and chief marketing officer, in a statement. “As a talented actor, Austin’s bold approach to life and unique sense of style are inherently aligned with our core values here at Cartier.”
The Elvis actor was spotted at the Cannes red carpet wearing a custom Celine suit accessorised with the Cartier Juste un Clou bracelet in white gold, the Cartier Tank Must watch and a Cartier Love ring in white gold. He posed for photos alongside the wife of the late Elvis Presley, Priscilla Presley.
Brand ambassadors, celebrities and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. This is something in which the team at The Celebrity Group have more than 30 years’ experience. Contact them at www.celebrity-group.com.